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D&AD BRIEF

Create a campaign to encourage more UK audiences to consider, explore, watch, and discuss non-English language films and series on Netflix.

This was a collaborative work I @Kirsten Sheilds

#NETFLIXINTERNATIONAL

I believe our campaign concept was successful, and that viewers will be encouraged to watch international content in the future. When we talked to some people about our video, they definitely responded positively with nice feedback; praise and recognition on how the video/film was promoted.

"MY MAP"

You may use the map to add a pin every time you watch a different international programme that is based in a different country; you can also check the most recent places. When you tap the globe icon at the top of the Netflix app/website, you will be sent to a start-up page

"BEYOND NETFLIX"

This is another cool feature that is very exciting! This is a place where everyone can have a voice and interact with each other about different international shows. It will be available on both computer or phone. They will be able to leave ratings, comments, and opinions! It honestly will be a place where they will be able to express their excitement and enthusiasm about the shows.

NETFLIX INTERNATIONAL CONVENTION

Well, I think this is something that a lot of people will love; It will be fantastic to get everyone together with people who have the same passion for these programmes, and to be able to ask questions and meet new people.